Personalization Powered by Rich Customer Data
Unlock personalized customer experiences with the Bloomreach — now seamlessly integrated with Snowflake. Use Loomi AI and the AI Data Cloud as a powerful marketing engine.
Turn Snowflake Data into Self-Optimizing Journeys
A native Snowflake-to-Bloomreach connector pipes every purchase, click, and loyalty signal into Loomi AI Agents, which autonomously build and A/B-test multichannel journeys. The result: always-fresh experiences that lift conversion and lifetime value—no SQL, no manual rules.
Real-Time Personalization, No IT Required
Our native Snowflake integration allows marketing teams to access and activate Snowflake data without engineering support. This gives Bloomreach a continuous stream of fresh insights, so campaigns stay timely, relevant, and automated across channels.
Control and Compliance Built In
From secure and flexible imports to regular sync updates, our integration gives you full control over what enters Bloomreach. Empower Loomi AI without compromising compliance. Perfect for industries with strict data governance requirements.
One-Time or Repeated Imports
Easily run a full sync with a one-time import or keep your campaigns up to date with scheduled recurring imports. Marketers can set the cadence. Daily, hourly, or as frequently as needed, to match campaign and audience needs, no engineering required.
Sync Updates
Leverage sync updates with a minimum 15-minute interval, updating any data changes to ensure your customer data is always up to date. This enables Loomi AI Agents to respond to new behavior instantly. Whether it’s a recent purchase, app interaction, or loyalty status change.
Secure and Flexible Imports
Choose exactly what data to import. Our import capabilities provide the needed security and flexibility to minimize exposure of sensitive information while still fueling intelligent campaigns. This is ideal for privacy-conscious industries and organizations following strict data governance policies.
See How the Integration Works
See the Snowflake integration in action and find out how seamless the whole setup process works! Check out our documentation page to get all the details.
Snowflake
See how leading brands use Snowflake & Bloomreach to drive results
Fuel Loomi AI with Rich Snowflake data
Import detailed customer attributes and behaviors stored in Snowflake (e.g., purchase history, loyalty rewards, in-store interactions) to create richer and more comprehensive customer profiles in Bloomreach Engagement. This enables Loomi AI to create highly personalized segmentation and messaging at scale.
Highly Granular Segmentation
Leverage the extensive data in Snowflake to build advanced and highly specific customer segments within Bloomreach Engagement. For example, segment customers based on specific product purchases combined with geographical data stored in Snowflake.
Triggering Personalized Campaigns
Utilize event data or updated customer attributes imported from Snowflake to trigger timely and relevant marketing campaigns. For instance, trigger a follow-up email based on a recently completed purchase event recorded in Snowflake.
Synchronizing Product Catalogs
Import and regularly update product catalog information from Snowflake into Bloomreach Engagement’s Catalogs. This ensures that product information in personalized recommendations and campaigns is always accurate and up-to-date.
Unified Data for Comprehensive Analytics
Export detailed customer interaction data from Bloomreach (like email opens, clicks, website visits) to DWHs like Snowflake to create a single source of truth for comprehensive analysis. While the Snowflake integration primarily focuses on imports, Bloomreach offers exports to cloud storage like GCS, which can then be loaded into Snowflake.
Pricing and Offer Personalization
Use real-time product availability, pricing, or margin data stored in Snowflake to dynamically inform discount decisions or personalized pricing within Bloomreach campaigns. For example, promote lower-stock products or high-margin items to specific segments dynamically.
Lifecycle Stage Personalization Powered by Loomi AI
Use Snowflake to maintain lifecycle stage classifications (e.g., onboarding, active, churn risk, reactivation). Import these as attributes, then let Loomi AI personalize message timing, creative, and product offers for each stage automatically.
Next-Best-Offer Predictions
Combine Snowflake data on customer lifetime value, category affinity, past purchases, and promotion responsiveness. Feed this into Loomi AI predictions to surface the next-best-offer or product recommendation with the highest likelihood of conversion.
AI-Driven Content Personalization Based on Sentiment and Feedback Scores
Ingest NPS scores, customer satisfaction surveys, or sentiment analysis results stored in Snowflake (e.g., from support tickets, product reviews, or CSAT surveys). Let Loomi AI use this data to tailor tone and content strategy.
Ready to Transform Your Data Strategy?
Experience AI-driven personalization powered by your own data warehouse. See what happens when Bloomreach, Snowflake, and Loomi AI come together.
